Emilie Layla Lovaine

In our new ‘Girls with Skills’ series we are looking to champion a whole load of fresh female talent! It’s all about sisters doing it for themselves with skillz to pay the bills!

British blogger, musician and city surfer Emilie Lovaine describes herself as “passionate about music, food and fitness”. Currently working as a freelance fashion photographer and stylist, Emilie is also works in social media and digital marketing – is there an end to this girl’s talent?! We pinned Emilie down for a quick chat about what makes her world turn and how she got to where she is today!

“The best thing about my line of work is getting to be creative, travel and do what I love as a full time job – it’s amazing! Another massive perk of my job is all the free clothes and product I get from my sponsors.”

“After finishing my degree in fashion photography and advertising I got to work for the international magazine Surfgirl. Dream job! I was shooting and styling fashion editorials, then I got sponsored by the surf brand Roxy. I won one of three spots out of 11,000 entrants to become sponsored!”

“This year I moved brands and am now sponsored by Billabong, where I am the brand digital marketing executive for their UK stores. My role incorporates social media, creating online content and organising events. I get to be super creative with it and use all my skills from graphic design to social media and photography.”

“As a surfer in the UK, getting to surf in anything apart from a winter wetsuit is pretty rare. So when I got to go surfing in a bikini in Hawaii in December, it was just amazing and hard to get my head around!”

“I’d say describe my style as tomboy with a failed musician kinda vibe? Ha! I grew up with four brothers and always ended up stealing clothes out of their wardrobes and trying to make up outfits.”

“I love how Motel has its own individual take on British fashion, rather than following trends. You guys start from the roots and take your inspiration from the street and create a unique yet wearable every day look.”

“My advice for anyone wanting to get involved - be confident, if you want to do something you have to put yourself out there. If you love a brand or company and want to work for them contact them the worst they can say is no, and that’s how I got to where I am today.”


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