Please ensure Javascript is enabled for purposes of website accessibility Skip to content


Position: Influencer Relationship Manager
Location: Cheltenham
Job Type: Full-time


Our story began during a road trip in the 1990s, where our founders, Will and Andy, travelled across America collecting vintage items while living out of motels. They started purchasing vintage clothing in the USA and selling it wholesale, which eventually led to the creation of stores. From there, they began designing reworked vintage pieces, and thus, Motel was born.

Over 30 years and a team of 200+ people later, every piece of clothing we make is created with the same spirit of fun, freedom and adventure as the road trip that first defined the brand. We’re still ambitious and independent, but now we’re a global team - we work from an operational base in Worcester, a design studio in London and a creative studio in Bali.


As our Influencer Relationship Manager, you’ll embody the spirit of Motel in your work. You’ll build and use a rock-solid understanding of our brand to find, engage and sign suitable influencers and creators to showcase our products to the world.

As a confident communicator and people-person, you’ll uphold Motel’s high standards for influencers and creative excellence, building mutually beneficial relationships across the fashion industry as you go.


This is a wide-reaching role with the opportunity to work on both the short-term and long-term view as part of Motel’s growth. The potential for impact in this role is huge; here’s how you’ll make it:

Influencer Identification and Recruitment:

  • Proactively identify and evaluate potential influencers and content creators whose values align with our brand
  • Develop and maintain a robust network of influencers across various platforms

Partnership Negotiation:

  • Initiate and negotiate influencer partnerships, ensuring mutually beneficial terms and deliverables
  • Collaborate with legal and finance teams to draft and finalise contracts

Relationship Building:

  • Cultivate strong, authentic relationships with influencers to foster long-term partnerships
  • Serve as the main point of contact, addressing queries, concerns, and facilitating communication between influencers and internal teams

Campaign Collaboration:

  • Collaborate with the marketing team to integrate influencers into marketing campaigns seamlessly
  • Provide influencers with creative direction and support to align their content with brand messaging

Team Management: 

  • Managing a team to ensure day-to-day KPIs are hit and reporting is accurately presented and fed back to the Board

Performance Tracking and Analysis:

  • Monitor and evaluate the performance of influencer campaigns, providing regular reports and insights
  • Use data to optimise influencer selection, content strategies, and overall campaign effectiveness

Compliance and Brand Alignment:

Ensure influencers adhere to brand guidelines and FTC regulations

Conduct regular audits to ensure content aligns with brand values and messaging

  • Industry Trends and Research:
  • Stay informed about industry trends, emerging platforms, and changes in influencer marketing landscape
  • Share insights with the team to adapt strategies accordingly


  • Bachelor’s degree in Marketing, Communications, Business, or a related field
  • Proven experience in influencer relationship management / executing influencer campaigns
  • Capability to spot creative excellence aligned to the Motel brand
  • Proven experience balancing an ever-changing workload
  • Strong negotiation and all-round communication skills
  • On the pulse of social media platforms and current influencer marketing trends
  • Ability to work collaboratively in a fast-paced environment
  • Familiarity with influencer marketing tools, platforms and metrics


  • Competitive salary in the line with industry benchmarking
  • 3% employer pension contribution, 5% employee contribution as standard
  • 33 days annual leave inclusive of bank holidays, with additional days for long service
  • Birthday day off
  • Team socials and meetups
  • Monthly well-being activities to support 
  • Tailored progression pathways
  • A thorough EAP scheme offering financial, legal and health support
  • Access to professional support & mentoring
  • Bonus Scheme for all employees, paid out twice a year
  • Motel 50% discount 
  • Motel is a growth mentality company


If this sounds like the perfect role for you, please send your CV to

Your bag (0)

Your bag is currently empty.